Sales are slow… I need to find more ways of marketing the site. I’m listed on Google AdWords - when someone searches for scrapbook supplies (or many other keywords I’ve specified) an ad for the store will sometimes appear in the right hand column as a “Sponsored Ad”. I’ve gotten some hits from it, and I think an order or two, maybe I’m just being too impatient. I also made a Facebook page for the store, and joined a Facebook Group called “I have no money because I scrapbook”. There are a lot of scrappers in that group, so maybe I’ll drum up some business there.
I’ve found that most of the forums or messege boards have very specific rules about not promoting stores, or advertising in posts. I like to go to boards and read what people are working on, what products they are using, and what they are looking for. It’s so hard to not jump in and post a reply telling someone that I have the product they are looking for in my store, or that I could get it for them pretty quickly and usually at a better price than they would pay in a retail store. I know… a lot of boards have a folder where you can post advertisements, but do people really go and read those? I guess I could register as a “regular person” and try to be sneaky posting information about the store, but that just seems, well… icky.
Help! I love scrapbooking and want to provide others who love it with fun products… at a great price but I don’t have a huge advertising budget! Ahhhhhhh!
As a small business owner myself, I understand your frustrations. One thing I would suggest is joining a networking group, DeSoto County Business Women is one example but there are probably others in your area. I think there are also groups on myspace for networking. If they don’t have a scrapbooking one, maybe you could start one. Another idea is offering “parties” where hostesses could earn free product by hosting a party. Other companies such as Tupperware are offering online parties so it may work for you. Or maybe offering a small gift for referrals. Good luck - hang in there!
Comment by Laura — July 11, 2008 @ 6:26 pm
Thanks for the kind words, Laura. I am looking into some kind of referral program, and I hope the monthly Blog Special will help as well. Thanks again for your comments.
Comment by rememberwhenss — July 13, 2008 @ 1:48 pm